SUSTAINABILITY & RESPONSIBILITY

At KITA, sustainability and responsibility are at the core of our craft, where timeless design meets conscious creation. Every piece is meticulously made with minimal waste, ethical production, and a commitment to empowering artisans. We don’t just create luxury; we create a legacy of refined craftsmanship that respects the planet and elevates the future of fashion.

  • PEOPLE

    India is often regarded simply as a manufacturing hub, but the remarkable skill set of our Master Tailors, Bespoke Technicians, and Pattern Architects are shaped by decades of experience and it often goes unrecognized. With years of refined expertise, these artisans bring unparalleled precision and artistry to every garment they create. In our exclusive atelier, we offer fair wages, staff vacations, and opportunities for skill expansion, ensuring their craft is nurtured and celebrated. Our mission is to elevate these talented professionals and shine a light on their invaluable contribution, giving them the respect and recognition they truly deserve.

  • PLANET

    We believe in minimal impact. Our garments are made from sustainable materials such as 100% organic cotton, deadstock fabrics, and our accessories feature metal zippers and buttons, materials thoughtfully chosen as it is long-lasting and eco-friendly. Our suppliers are Oeko-Tex certified, meaning they are free from harmful chemicals, ensuring that both your skin and the planet are treated with the utmost respect. We are committed to keeping our carbon footprint small by using sustainable practices at every step of our production process.

  • PURPOSE

    Every piece we create serves a purpose: to offer high-quality, sustainable fashion that resists trends and fads. We produce in small, limited batches to avoid overproduction and the cycle of waste that often plagues the fashion industry. Each product is made to order, ensuring that there is no surplus and that what is created is always in demand. Our approach allows us to prioritize quality over quantity and ensures that your purchase is both purposeful and thoughtful.

  • CIRCULARITY

    Our commitment to sustainability extends beyond the initial purchase. We offer lifetime repairs for every piece, ensuring that the garment’s life cycle doesn’t end prematurely. By encouraging repairs and providing lasting solutions, we extend the lifespan of our products, helping to reduce the need for new production and decreasing waste. Circularity is at the core of our mission, aiming to create a lasting impact that doesn’t harm the planet.

  • MODULARITY

    Designed for longevity and versatility, some of our pieces are modular, allowing you to wear them in multiple ways. This adaptability means that you can enjoy the same garment over time, maximizing its value and reducing the need for excess clothing. With carefully considered design, we’ve created pieces that work with your lifestyle, offering both function and fashion without compromise.

  • RESPONSIBILITY

    Our commitment to sustainability is rooted in responsibility, not just for the planet but for the people who make our clothes and the customers who wear them. By operating a small, vertical setup with sampling, CMT, production, finishing, and packaging all in-house, we ensure strict quality control and transparency. Our business model supports a mindful approach to fashion, where each decision is driven by a desire to protect the environment and the community.